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The advertising noticeably targets three areas of the economy: banks, mobile phone companies and fast-moving consumer goods such as beer, electronic appliances and textiles.Glo thinks (too) big For many months, the largest bill-board on the airport road was a 40-foot tall image of Nigerian telecoms entrepreneur Michael Adenuga.55 - Kei Mouth, Eastern Cape Listen to 'Forever & Always' Shania Twain & also 'Perfect' Ed Shereen & Beyonce.💏👫 Have a charismatic personality,really appreciate all people around of me,young and old,love good company. Vodafone Ghana has bagged two prestigious honours at this year’s Chartered Institute of Marketers Ghana (CIMG) Awards, sweeping Best TV and Best Outdoor Adverts of the year 2015.Also read: Ghana: Motifs for Survival Samsung opens flagship store in Ghana Can Africa benefit from a Greek exit?Air Iberia begins direct flight to Ghana in July How African politicians gave away 0bn of land So far, the big beasts at MTN and Vodafone have managed to keep Glo at bay.Our partnership with WPP, another of the global giants in the business, boosted MMRS's reputation and gave us a measure of international recognition that money alone could not buy."Rival OMP has leveraged its relationship with sister company Metropolitan Entertainment TV (Metro TV) to become one of the leading local ad agencies.
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Across Accra, the promoters of Glo had installed bright green globes that lit up at night to advertise the company's presence in Ghana.
Director of the Consumer Business Unit at Vodafone Ghana, Agnes Emefa Essah, said “whenever you are recognized for being the best in an area among your peers, it is foolproof.
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